Consumer behaviour in tourism

dc.contributor.author	Horner, Susan
dc.contributor.author	Swarbrooke, John
dc.date.issued	2021
dc.identifier.isbn	978-1-003-04672-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13139
dc.description.abstract	Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
dc.format	xv, 484 p.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Tourism
dc.subject	Consumer behavior
dc.title	Consumer behaviour in tourism
dc.type	Book
dc.description.version	4th edition