Digital transformation now! : guiding the successful digitalization of your business model

dc.contributor.author	Schallmo, Daniel R. A.
dc.contributor.author	Williams, Christopher A.
dc.date.issued	2018
dc.identifier.isbn	978-3-319-72844-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13129
dc.description.abstract	Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.
dc.format	xiv, 70 p. : ill.
dc.language.iso	en
dc.publisher	Springer
dc.relation.ispartofseries	Springer Briefs in Business
dc.subject	Business
dc.subject	Digital media
dc.subject	Industrial management
dc.subject	Information technology
dc.subject	Leadership
dc.subject	Management
dc.title	Digital transformation now! : guiding the successful digitalization of your business model
dc.type	Book