Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorBaddeley, Michelle
dc.date.issued2019
dc.identifier.isbn978-1-315-21187-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13119
dc.description.abstractThis book is a thorough extension of the first edition, including updates to the key chapters on prospect theory; heuristics and bias; time and planning; sociality and identity; bad habits; personality, moods and emotions; behavioural macroeconomics; and well-being and happiness. It also includes a number of new chapters dedicated to the themes of incentives and motivations, behavioural public policy and emotional trading. Using pedagogical features such as chapter summaries and revision questions to enhance reader engagement, this text successfully blends economic theories with cutting-edge multidisciplinary insights. This second edition will be indispensable to anyone interested in how behavioural economics and finance can inform our understanding of consumers' and businesses' decisions and choices. It will appeal especially to undergraduate and graduate students but also to academic researchers, public policy-makers and anyone interested in deepening their understanding of how economics, psychology and sociology interact in driving our everyday decision-making.
dc.formatviii, 343 p. : ill.
dc.language.isoen
dc.publisherRoutledge
dc.subjectEconomics
dc.subjectFinance
dc.titleBehavioural economics and finance
dc.typeBook
dc.description.version2nd edition


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Hiển thị biểu ghi dạng vắn tắt