International business : environments & operations

Abstract

"For nearly half a century, students, teachers, scholars, managers, and officials have praised our text for insightfully integrating authoritative theory with meaningful practice within the context of rigorous analysis of trends and circumstances in international business (IB). Commanding a sharper sense of the political, legal, technological, competitive, and cultural factors sharpens decision-making and improves performance. The standards of success that inspire our efforts, we believe, make this edition the best yet. Our collective efforts result in a textbook that provides instructors and students a powerful, productive, and meaningful understanding of the dimensions and dynamics that define the world of business" Provided by publisher.