Business communication today

dc.contributor.author	Bovée, Courtland L.
dc.contributor.author	Thill, John V.
dc.date.issued	2021
dc.identifier.isbn	978-1-292-35315-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13025
dc.description.abstract	This book continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.
dc.format	704 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Business communication
dc.subject	Communication in organizations
dc.subject	United States
dc.subject	Case studies
dc.title	Business communication today
dc.type	Book
dc.description.version	15th edition (global edition)