Hiển thị biểu ghi dạng vắn tắt
E-commerce 2021-2022: business, technology, society
dc.contributor.author | Laudon, Kenneth C. | |
dc.contributor.author | Traver, Carol Guercio | |
dc.date.issued | 2022 | |
dc.identifier.isbn | 978-1-292-40932-0 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/13024 | |
dc.description.abstract | This book is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. | |
dc.format | 910 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Pearson | |
dc.subject | Electronic commerce | |
dc.subject | Internet marketing | |
dc.subject | Information technology | |
dc.title | E-commerce 2021-2022: business, technology, society | |
dc.type | Book | |
dc.description.version | 17th edition (global edition) |