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dc.contributor.authorLaudon, Kenneth C.
dc.contributor.authorTraver, Carol Guercio
dc.date.issued2022
dc.identifier.isbn978-1-292-40932-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13024
dc.description.abstractThis book is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy.
dc.format910 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectElectronic commerce
dc.subjectInternet marketing
dc.subjectInformation technology
dc.titleE-commerce 2021-2022: business, technology, society
dc.typeBook
dc.description.version17th edition (global edition)


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