Tourism : the business of hospitality and travel

dc.contributor.author	Cook, Roy A.
dc.contributor.author	Hsu, Cathy H. C.
dc.contributor.author	Taylor, Lorraine L.
dc.date.issued	2018
dc.identifier.isbn	1-292-22167-4
dc.identifier.isbn	978-1-292-22167-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/13004
dc.description.abstract	It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
dc.format	448 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Tourism
dc.subject	Hospitality industry
dc.title	Tourism : the business of hospitality and travel
dc.type	Book
dc.description.version	6th edition (global edition)