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dc.contributor.authorCook, Roy A.
dc.contributor.authorHsu, Cathy H. C.
dc.contributor.authorTaylor, Lorraine L.
dc.date.issued2018
dc.identifier.isbn1-292-22167-4
dc.identifier.isbn978-1-292-22167-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13004
dc.description.abstractIt views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
dc.format448 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectTourism
dc.subjectHospitality industry
dc.titleTourism : the business of hospitality and travel
dc.typeBook
dc.description.version6th edition (global edition)


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