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dc.contributor.authorTajeddini, Kayhan (editor)
dc.contributor.authorRatten, Vanessa (editor)
dc.contributor.authorMerkle, Thorsten (editor)
dc.date.issued2020
dc.identifier.isbn978-0-429-05439-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/13003
dc.description.abstractThis book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
dc.formatxxii, 228 p. : ill.
dc.language.isoen
dc.publisherRoutledge
dc.subjectTourism
dc.subjectHospitality industry
dc.subjectMarketing
dc.subjectInformation technology
dc.subjectManagement
dc.titleTourism, hospitality and digital transformation : strategic management aspects
dc.typeBook


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