Designing for behavior change : applying psychology and behavioral economics

Abstract

Designers and managers hope their products become essential for uerse-- integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iteractive learning, especially at major technology companies. This guide shows you how to apply behavioral science: the interdisciplinary research behind behavior-changing products and communications. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, designers, and data scientists will learn a simple and effective approach to helping your users overcome behavioral obstacles and take action in your product and their lives.