Global business value innovations : building innovation capabilities for business strategies

dc.contributor.author	Arora, Anshu Saxena (editor)
dc.contributor.author	Bacouel-Jentjens, Sabine (editor)
dc.contributor.author	Edmonds, Jennifer J. (editor)
dc.date.issued	2018
dc.identifier.isbn	978-3-319-77929-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12929
dc.description.abstract	This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
dc.format	xxi, 145 p. : ill.
dc.language.iso	en
dc.publisher	Palgrave Macmillan
dc.relation.ispartofseries	International Marketing and Management Research
dc.subject	Business
dc.subject	Industrial management
dc.subject	Leadership
dc.subject	Marketing
dc.subject	Management
dc.title	Global business value innovations : building innovation capabilities for business strategies
dc.type	Book