Art and business : perspectives on art-based management

dc.contributor.author	Masè, Stefania
dc.date.issued	2020
dc.identifier.isbn	978-3-030-51769-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12899
dc.description.abstract	Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
dc.format	ix, 146 p.
dc.language.iso	en
dc.publisher	Springer
dc.relation.ispartofseries	International Series in Advanced Management Studies
dc.subject	Business
dc.subject	Art
dc.subject	Management
dc.title	Art and business : perspectives on art-based management
dc.type	Book