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dc.contributor.authorWhittington, Richard
dc.contributor.authorRegnér, Patrick
dc.contributor.authorAngwin, Duncan
dc.contributor.otherJohnson, Gerry
dc.contributor.otherScholes, Kevan
dc.date.issued2021
dc.identifier.isbn978-1-292-35139-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12694
dc.description.abstractThis book is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.
dc.formatxiv, 214 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectBusiness planning
dc.subjectStrategic planning
dc.subjectCase studies
dc.titleFundamentals of strategy
dc.typeBook
dc.description.version5th edition


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