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dc.contributor.authorWhittington, Richard
dc.contributor.authorRegnér, Patrick
dc.contributor.authorAngwin, Duncan
dc.contributor.otherJohnson, Gerry
dc.contributor.otherScholes, Kevan
dc.date.issued2020
dc.identifier.isbn978-1-292-28246-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12693
dc.description.abstractThis book has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
dc.formatxxvii, 809 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectBusiness planning
dc.subjectStrategic planning
dc.subjectCase studies
dc.titleExploring strategy : text and cases
dc.typeBook
dc.description.version12th edition


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