BUSN : introduction to business

Abstract

The third Canadian edition paired provides students with multiple opportunities not only to study but to apply their learning, connect with the content in a meaningful way, and benefit from a true hybrid learning environment. Key contemporary business topics such as business communication, the global marketplace, and technology’s role in the modern business world are presented in an engaging and accessible layout to accommodate the diverse lifestyles of today’s learners and ensure students can easily navigate the content as they learn.