Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorCowles, Ernest L.
dc.contributor.authorNelson, Edward
dc.date.issued2019
dc.identifier.isbn978-1-94897-604-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12649
dc.description.abstractSurvey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
dc.formatxii, 129 p.
dc.language.isoen
dc.publisherBusiness Expert Press
dc.relation.ispartofseriesQuantitative Approaches to Decision Making Collection
dc.subjectResearch
dc.subjectSocial surveys
dc.subjectStatistical methods
dc.titleAn introduction to survey research. Volume I: The basics of survey research
dc.typeBook
dc.description.version2nd edition


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Hiển thị biểu ghi dạng vắn tắt