Managing religious tourism

Abstract

This book provides a global view of tools and resources used in demand and supply management in the context of pilgrimage and religious tourism. With a focus on toolkits and best-practices, the book reinforces the quality of service provision and offers reflection on consumers - perspectives and intentions to purchase from a variety of destinations. This focus is complemented by the understanding of management responses to consumer behavior and mobility, accessibility, individualism and tourism for both sacred and secular purpose. A further focus looks at ways in which networks, partnerships and the conceptual stakeholder approach can be employed by religious tourism suppliers working with destination management organizations.