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dc.contributor.authorLaudon, Kenneth C.
dc.contributor.authorTraver, Carol Guercio
dc.date.issued2020
dc.identifier.isbn0-13-4998456
dc.identifier.isbn978-0-13-499845-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12556
dc.description.abstractThis book provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
dc.formatxxxvi, 840 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectElectronic commerce
dc.subjectInternet marketing
dc.subjectInformation technology
dc.titleE-commerce 2019 : business, technology, society
dc.typeBook
dc.description.version15th edition


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