Leveraging consumer behavior and psychology in the digital economy

dc.contributor.author	Mohd Suki, Norazah
dc.contributor.author	Mohd Suki, Norbayah
dc.date.issued	2020
dc.identifier.isbn	9781799830436
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12552
dc.description.abstract	"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy" Provided by publisher.
dc.format	xxi, 299 p. : ill.
dc.language.iso	en
dc.publisher	IGI Global
dc.subject	Psychology
dc.subject	Consumer behavior
dc.subject	Digital economy
dc.subject	Technological innovations
dc.title	Leveraging consumer behavior and psychology in the digital economy
dc.type	Book