Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorTurban, Efraim
dc.contributor.authorWhiteside, Judy
dc.contributor.authorKing, David
dc.contributor.authorOutland, Jon
dc.date.issued2017
dc.identifier.isbn978-3-319-50091-1
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12545
dc.description.abstractThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
dc.formatxxv, 435 p. : ill.
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofseriesSpringer Texts in Business and Economics
dc.subjectE-business
dc.subjectE-commerce
dc.subjectManagement information systems
dc.titleIntroduction to electronic commerce and social commerce
dc.typeBook
dc.description.version4th edition


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Hiển thị biểu ghi dạng vắn tắt