Predictably irrational : the hidden forces that shape our decisions

dc.contributor.author	Ariely, Dan
dc.date.issued	2008
dc.identifier.isbn	978-0-06-135323-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12467
dc.description.abstract	An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
dc.format	xxii, 280 p. : ill.
dc.language.iso	en
dc.publisher	HARPER
dc.subject	Economics
dc.subject	Decision making	v
dc.subject	Consumer behavior
dc.title	Predictably irrational : the hidden forces that shape our decisions
dc.type	Book