Hiển thị biểu ghi dạng vắn tắt
Contemporary international business in the Asia-Pacific region
dc.contributor.author | Verbeke, Alain | |
dc.contributor.author | Roberts, Robin E. | |
dc.contributor.author | Delaney, Deborah | |
dc.contributor.author | Zámborský, Peter | |
dc.date.issued | 2019 | |
dc.identifier.isbn | 978-1-108-62068-0 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/12364 | |
dc.description.abstract | "Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts." Provided by publisher. | |
dc.format | xxv, 503 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Cambridge University Press | |
dc.subject | International business enterprises | |
dc.subject | Pacific Area | |
dc.subject | Foreign economic relations | |
dc.title | Contemporary international business in the Asia-Pacific region | |
dc.type | Book |