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dc.contributor.authorVerbeke, Alain
dc.contributor.authorRoberts, Robin E.
dc.contributor.authorDelaney, Deborah
dc.contributor.authorZámborský, Peter
dc.date.issued2019
dc.identifier.isbn978-1-108-62068-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12364
dc.description.abstract"Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts." Provided by publisher.
dc.formatxxv, 503 p. : ill.
dc.language.isoen
dc.publisherCambridge University Press
dc.subjectInternational business enterprises
dc.subjectPacific Area
dc.subjectForeign economic relations
dc.titleContemporary international business in the Asia-Pacific region
dc.typeBook


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