Business analytics : a management approach

dc.contributor.author	Vidgen, Richard
dc.contributor.author	Kirshner, Sam
dc.contributor.author	Tan, Felix
dc.date.issued	2019
dc.identifier.isbn	978-1-352-00725-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12351
dc.description.abstract	This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.
dc.format	xiv, 430 p. : ill.
dc.language.iso	en
dc.publisher	Red Globe Press ; Macmillan International Higher Education
dc.subject	Business
dc.subject	Data analytics
dc.subject	Statistics
dc.subject	Statistical methods
dc.subject	Industrial management
dc.subject	Management information systems
dc.title	Business analytics : a management approach
dc.type	Book