Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorLaudon, Kenneth C.
dc.contributor.authorTraver, Carol Guercio
dc.date.issued2019
dc.identifier.isbn0-13-483951-X
dc.identifier.isbn978-0-13-483951-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11989
dc.description.abstractThis book provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th edition features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.
dc.formatxlii, 833 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectElectronic commerce
dc.subjectInternet marketing
dc.subjectInformation technology
dc.titleE-commerce 2018 : business, technology, society
dc.typeBook
dc.description.version14th edition


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Hiển thị biểu ghi dạng vắn tắt