Marketing to moviegoers : a handbook of strategies and tactics

dc.contributor.author	Marich, Robert
dc.date.issued	2013
dc.identifier.isbn	0-8093-3197-7
dc.identifier.isbn	978-0-8093-3197-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11883
dc.description.abstract	In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.
dc.format	xi, 417 p. : ill.
dc.language.iso	en
dc.publisher	Southern Illinois University Press
dc.subject	Motion pictures
dc.subject	Marketing
dc.title	Marketing to moviegoers : a handbook of strategies and tactics
dc.type	Book
dc.description.version	3rd edition