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dc.contributor.authorMarich, Robert
dc.date.issued2013
dc.identifier.isbn0-8093-3197-7
dc.identifier.isbn978-0-8093-3197-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11883
dc.description.abstractIn the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.
dc.formatxi, 417 p. : ill.
dc.language.isoen
dc.publisherSouthern Illinois University Press
dc.subjectMotion pictures
dc.subjectMarketing
dc.titleMarketing to moviegoers : a handbook of strategies and tactics
dc.typeBook
dc.description.version3rd edition


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