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Tourism management, marketing, and development : performance, strategies, and sustainability
dc.contributor.author | Mariani, Marcello M. (editor) | |
dc.contributor.author | Czakon, Wojciech (editor) | |
dc.contributor.author | Buhalis, Dimitrios (editor) | |
dc.date.issued | 2016 | |
dc.identifier.isbn | 978-1-137-40185-4 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/11724 | |
dc.description.abstract | This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance. | |
dc.format | ix, 291 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Palgrave Macmillan | |
dc.subject | Tourism | |
dc.subject | Marketing | |
dc.subject | Management | |
dc.subject | Technological innovations | |
dc.title | Tourism management, marketing, and development : performance, strategies, and sustainability | |
dc.type | Book |
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