Analytics in a big data world : the essential guide to data science and its applications

dc.contributor.author	Baesens, Bart
dc.date.issued	2014
dc.identifier.isbn	978-1-118-89271-8
dc.identifier.isbn	978-1-118-89274-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11649
dc.description.abstract	The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic.
dc.format	xv, 232 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Big data
dc.subject	Data processing
dc.subject	Statistical methods
dc.subject	Decision making
dc.subject	Management
dc.title	Analytics in a big data world : the essential guide to data science and its applications
dc.type	Book