Electronic commerce

dc.contributor.author	Schneider, Gary P.
dc.date.issued	2017
dc.identifier.isbn	978-1-305-86781-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11637
dc.description.abstract	With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
dc.format	xxii, 598 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning
dc.subject	Electronic commerce
dc.title	Electronic commerce
dc.type	Book
dc.description.version	12th edition