Sports marketing and the psychology of marketing communication

dc.contributor.author	Kahle, Lynn R. (editor)
dc.contributor.author	Riley, Chris (editor)
dc.date.issued	2004
dc.identifier.isbn	0-8058-4826-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11587
dc.description.abstract	This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.
dc.format	xxiii, 415 p. : ill.
dc.language.iso	en
dc.publisher	Lawrence Erlbaum Associates, Inc.
dc.subject	Sports
dc.subject	Marketing
dc.subject	Communication in marketing
dc.subject	United States
dc.subject	Psychology
dc.title	Sports marketing and the psychology of marketing communication
dc.type	Book