Statistics for management and economics

dc.contributor.author	Keller, Gerald
dc.date.issued	2018
dc.identifier.isbn	978-1-337-09345-3
dc.identifier.isbn	978-1-337-29694-6
dc.identifier.isbn	978-1-337-29876-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11514
dc.description.abstract	Discover how statistical methods and tools are vital for today's managers as you learn how to apply these tools to real business problems. This book emphasizes applications over calculation using a proven three-step "ICI" approach to problem solving. You learn how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics by hand or using Excel or XLSTAT; and how to INTERPRET results in the context of the problem. Extensive data-driven examples, exercises, and cases address the functional areas of business and demonstrate how marketing managers, financial analysts, accountants, and economists rely on statistical applications. Engaging cases focus on climate change and the relationship between payroll and wins in professional sports, while dozens of exercises feature the returns on 40 stocks, which are used to develop the market model and portfolio diversification.
dc.format	xiii, 906 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning
dc.subject	Statistics
dc.subject	Statistical methods
dc.subject	Economics
dc.subject	Management
dc.title	Statistics for management and economics
dc.type	Book
dc.description.version	11th edition