CRM in financial services : a practical guide to making customer relationship management work
dc.contributor.author | Foss, Bryan | |
dc.contributor.author | Stone, Merlin | |
dc.date.issued | 2002 | |
dc.identifier.isbn | 0-7494-3696-4 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/1116 | |
dc.description | xviii, 700 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Kogan Page | |
dc.subject | Finance | |
dc.subject.other | Financial services industry | |
dc.subject.other | Customer services | |
dc.title | CRM in financial services : a practical guide to making customer relationship management work | |
dc.type | Book |