Fashion marketing

dc.contributor.author	Easey, Mike (editor)
dc.date.issued	2009
dc.identifier.isbn	978-1-4051-3953-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11075
dc.description.abstract	Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
dc.format	xvi, 260 p. : ill.
dc.language.iso	en
dc.publisher	Wiley-Blackwell
dc.subject	Fashion
dc.subject	Fashion merchandising
dc.subject	Marketing
dc.title	Fashion marketing
dc.type	Book
dc.description.version	3rd edition