Fashion marketing
| dc.contributor.author | Easey, Mike (editor) | |
| dc.date.issued | 2009 | |
| dc.identifier.isbn | 978-1-4051-3953-3 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/11075 | |
| dc.description.abstract | Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? | |
| dc.format | xvi, 260 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Wiley-Blackwell | |
| dc.subject | Fashion | |
| dc.subject | Fashion merchandising | |
| dc.subject | Marketing | |
| dc.title | Fashion marketing | |
| dc.type | Book | |
| dc.description.version | 3rd edition |