Contemporary case studies on fashion production, marketing and operations

dc.contributor.author	Pui-Sze, Chow (editor)
dc.contributor.author	Chun-Hung, Chiu (editor)
dc.contributor.author	Yip, Amy, C. Y. (editor)
dc.contributor.author	Tang, Ailie K. Y. (editor)
dc.date.issued	2018
dc.identifier.isbn	978-981-10-7007-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11063
dc.description.abstract	This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
dc.format	xiv, 243 p. : ill.
dc.language.iso	en
dc.publisher	Springer
dc.subject	Fashion
dc.subject	Production
dc.subject	Marketing
dc.subject	Operations
dc.subject	Case studies
dc.title	Contemporary case studies on fashion production, marketing and operations
dc.type	Book