Market research : the process, data, and methods using Stata

dc.contributor.author	Mooi, Erik
dc.contributor.author	Sarstedt, Marko
dc.contributor.author	Mooi-Reci, Irma
dc.date.issued	2018
dc.identifier.isbn	978-981-10-5218-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10513
dc.description	xx, 416 p. : ill.
dc.description.abstract	This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
dc.language.iso	en
dc.publisher	Springer
dc.relation.ispartofseries	Springer Texts in Business and Economics;
dc.subject	Statistics
dc.subject.other	Stata (Statistical software)
dc.subject.other	Research methods
dc.subject.other	Quantitative methods
dc.title	Market research : the process, data, and methods using Stata
dc.type	Book