Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorGbadamosi, Ayantunji (editor)
dc.date.issued2018
dc.identifier.isbn978-1-315-21359-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/10276
dc.descriptionxix, 433 p. : ill.
dc.description.abstractThis book focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
dc.language.isoen
dc.publisherRoutledge
dc.subjectConsumer behavior
dc.subject.otherChild consumers
dc.titleYoung consumer behaviour : a research companion
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt