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dc.contributor.authorMiddleton, Victor T. C.
dc.contributor.otherClarke, Jackie
dc.date.issued2001
dc.identifier.isbn0-7506-4471-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/10244
dc.description.abstractThis book explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies.
dc.formatxxii, 487 p. : ill.
dc.language.isoen
dc.publisherButterworth-Heinemann
dc.subjectTourism
dc.subjectMarketing
dc.titleMarketing in travel and tourism
dc.typeBook
dc.description.version3rd edition


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