Your customers' perception of quality : what it means to your bottom line and how to control it

dc.contributor.author	Kureemun, Baboo
dc.contributor.author	Fantina, Robert
dc.date.issued	2011
dc.identifier.isbn	978-1-4398-9123-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10232
dc.description	xxv, 199 p. : ill.
dc.description.abstract	Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line.
dc.language.iso	en
dc.publisher	CRC Press
dc.subject	Quality of products
dc.subject.other	Consumers
dc.title	Your customers' perception of quality : what it means to your bottom line and how to control it
dc.type	Book