Project management in new product development

dc.contributor.author	Barkley, Bruce T.
dc.date.issued	2008
dc.identifier.isbn	0-07-159581-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10191
dc.description	xxx, 386 p. : ill.
dc.description.abstract	Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Project management
dc.subject.other	Product management
dc.subject.other	New products
dc.title	Project management in new product development
dc.type	Book