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Competitive branding strategies : managing performance in emerging markets
(Palgrave Macmillan, 2019)
This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions ...
Sport business analytics : using data to increase revenue and improve operational efficiency
(CRC Press, 2017)
This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business ...
Entrepreneurial marketing for SMEs
(Palgrave Macmillan, 2015)
Information and communication technologies in tourism 2017 : proceedings of the international conference in Rome, Italy, January 24–26, 2017
(Springer, 2017)
This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, ...
Information and communication technologies in tourism 2016 : proceedings of the international conference in Bilbao, Spain, February 2-5, 2016
(Springer, 2016)
The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and ...
Information and communication technologies in tourism 2019 : proceedings of the international conference in Nicosia, Cyprus, January 30–February 1, 2019
(Springer, 2019)
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics ...
Python for marketing research and analytics
(Springer, 2020)
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific ...
Information and communication technologies in tourism 2011 : proceedings of the international conference in Innsbruck, Austria, January 26–28, 2011
(Springer, 2011)
The papers advance in recommender systems, website quality and analysis, user-generated content, eWOM, mobile tourism, hospitality applications, technology acceptance and impact, Web 2.0, destination management, technology ...
Information and communication technologies in tourism 2018 : proceedings of the international conference in Jönköping, Sweden, January 24-26, 2018
(Springer, 2018)
This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including ...
Information and communication technologies in tourism 2015 : proceedings of the international conference in Lugano, Switzerland, February 3 - 6, 2015
(Springer, 2015)
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, ...