Duyệt theo Chủ đề "microcelebrity, information source, hotel type, misleading photos"
Đang hiển thị mục 1-1 trong tổng 1
-
Microcelebrity: The Impact of Information Source, Hotel Type, and Misleading Photos on Consumers’ Responses
(The Author(s), 2019)In this research, the effects of microcelebrity endorsements on customers’ attitude and booking intentions toward hotels are examined. Specifically, Study 1 manipulated the effect of information source (hotel official ...