Duyệt theo Chủ đề "marketing"
Đang hiển thị mục 1-5 trong tổng 5
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Fake news or true lies? Reflections about problematic contents in marketing
(SAGE Open, 2020)Abstract Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although ... -
Improvised Marketing Interventions in Social Media
(SAGE Open, 2020)Online virality has attracted the attention of academics and marketers who want to identify the characteristics of online content that promote sharing. This article adds to this body of research by examining the phenomenon ... -
Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology
(SAGE Open, 2021)In developing world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to adopt social media marketing technology (SMMT) rely heavily on study findings from the Western World without much recourse to ... -
Knowledge for sale: The construction of desired knowledge and identities in edu-marketing
(SAGE Open, 2023)The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such ... -
Moral Entrepreneurialism for the Hamburger: Strategies for Marketing a Contested Fast Food
(SAGE Open, 2022)Recent research has extended the concept of moral entrepreneurialism to corporate actors. We build on this research to investigate how corporations succeed in this effort by uncovering the strategies and tools they ...
