Duyệt theo Chủ đề "consumer behaviour, implementation pricing strategy, pricing strategies, reference price"
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Dynamic pricing and perceived fairness: a case study at a hotel on the West Frisian island of Vlieland, The Netherlands
(The Author(s), 2022)The use of dynamic pricing strategies can have a tremendous impact on the hospitality industry. Understanding the variety in the type of customers and the perceptions of customers concerning the fairness of dynamic pricing ...