Duyệt theo Chủ đề "Zero price effect,Hotel promotion strategy,Discrete choice experiment,Error components model"

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Zero price effect on hotel demand: Evidence from a discrete choice experiment

Zhang, Xian; Grisolía, Jos´e M.; Lane, Tom D.T. (Elservier, 2023)

A Choice Experiment is employed to analyze the effect of a free night promotion on hotel demand in the setting of a relatively underdeveloped area in China. Results from Error Components models show evidence in favor of ...