Duyệt theo Chủ đề "Social marketing"

Đang hiển thị mục 1-6 trong tổng 6

    • Advertising confluence : transitioning marketing communications into social movement 

      Arora, Anshu Saxena (editor); Bacouël-Jentjens, Sabine (editor) (Palgrave Macmillan, 2015)
      "Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens ...

    • Marketing peace for social transformation and global prosperity 

      Nedelea, Alexandru-Mircea; Nedelea, Marilena-Oana (IGI Global, 2019)
      "This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the ...

    • Social marketing in action : cases from around the world 

      Basil, Debra Z. (editor); Diaz-Meneses, Gonzalo (editor); Basil, Michael D. (editor) (Springer, 2019)
      This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly ...

    • Social media marketing all-in-one for dummies 

      Krasniak, Michelle; Zimmerman, Jan; Ng, Deborah (John Wiley & Sons, Inc., 2021)
      These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or ...

    • Strategic social media : from marketing to social change 

      Mahoney, L. Meghan; Tang, Tang (Wiley-Blackwell, 2017)
      This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

    • Success in social marketing : 100 case studies from around the globe 

      Lee, Nancy R.; Kotler, Philip (Routledge, 2023)
      "Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities ...