Duyệt theo Chủ đề "Research methodology"
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Qualitative consumer and marketing research : the Asian perspectives and practices
(Springer, 2019)This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific ... -
Research methodology : a step-by-step guide for beginners
(SAGE Publications, 2011)Written specifically for students with no previous experience of research and research methodology, the 3rd edition of Research Methodology breaks the process of designing and doing a research project into eight manageable ...