Duyệt theo Chủ đề "Public relations"
Đang hiển thị mục 1-20 trong tổng 30
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Business-to-business marketing communications : value and efficiency considerations in recessionary times
(Palgrave Macmillan, 2017)This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid ... -
Crisis communication : practical public relations strategies for reputation management and company survival
(Kogan Page, 2008)Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with ... -
Crisis communications : a casebook approach
(Routledge, 2017)This book presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well ... -
Crisis communications : a casebook approach
(Routledge, 2011)This book presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well ... -
Customer engagement marketing
(Palgrave Macmillan, 2018)This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and ... -
Effective internal communications
(Kogan Page, 2008)This book explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.In a practical and ... -
Effective personal communication skills for public relations
(Kogan Page, 2006)This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative ... -
Encyclopedia of public relations
(SAGE Publications, Inc., 2013) -
Facets of corporate identity, communication, and reputation
(Routledge, 2008) -
Global public relations : spanning borders, spanning cultures
(Routledge, 2009)This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and ... -
Handbook of corporate communication and public relations : pure and applied
(Routledge, 2004)This book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy ... -
Introduction to strategic public relations : digital, global, and socially responsible communication
(SAGE Publications, 2019)Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge ... -
Market driven political advertising : social, digital and mobile marketing
(Palgrave Macmillan, 2018)Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. ... -
Planning and managing public relations campaigns : a strategic approach
(Kogan Page, 2010) -
Present-day corporate communication : a practice-oriented, state-of-the-art guide
(Springer, 2018)This book serves as an easy-to-read, up-to--date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate ... -
Public relations : strategies and tactics
(Pearson, 2015)This book uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark ... -
Public relations : writing and media techniques
(Pearson, 2014)The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media ... -
Putting the public back in public relations : how social media is reinventing the aging business of PR
(Pearson Education, Inc., 2009)This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making ... -
Qualitative research methods in public relations and marketing communications
(Routledge, 2010) -
Reputation management : the key to successful public relations and corporate communication
(Routledge, 2015)"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate ...
